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Beauty Industry

Too Faced Tutti Frutti Collection Is Too Cute

The packaging features colorful fruit -- and the makeup is scented.


Too Faced Cosmetics launched its Tutti Frutti collection yesterday at Ulta Beauty — and it like an overdose of cuteness. The colorful packaging features bananas and melons. Visit the brand’s website to shop the line, and your mouse will turn into a pineapple wearing sunglasses.  

The makeup products in the collection are all scented differently. The ‘Razzle Dazzle Berry Eye Shadow Palette,’ for example, features berry-scented matte, metallic, and satin eye shadows.

Juicy Fruits Comfort Lip Glaze is shown above, in a range of bright hues, along with ‘It’s Bananas’ Setting Powder, which is banana-scented, of course. 

Jerrod Blandino, co-founder of Too Faced Cosmetics, tells Allure, “Our scented makeup has been such a phenomenal success that I wanted to play with the idea of creating an entire new line based on sugary and sweet fruit. All of the color and scent and texture possibilities were just too much to pass up. A wide range of fruits is full of unlimited possibilities.”

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